A new logo, a new visual identity... - CHU Brugmann UVC

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We hope you enjoy your visit on the website of CHU Brugmann (Brugmann University Hospital), a member of the IRIS network and of the CHU of Brussels.
With its three complementary sites and 853 recognized beds, CHU Brugmann is one of the largest hospitals in Brussels. Its assets ? An ideal size to deploy all its activities and the best possible service, a strong social personality and a resolutely university character. Without counting an advanced technical environment and constant architectural improvements. Besides, CHU Brugmann remains one of the rare hospitals with pavilion structure in Europe.
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As a member of the Brussels public hospitals network IRIS, CHU Brugmann adheres to the patients' charter. It is certainly an additional guarantee to be well received...

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The Brugmann Foundation is a non-profit organization created within the CHU Brugmann and mandated to develop and support scientific research and stimulate the development of new medical treatments...
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A new logo, a new visual identity...

CHU Brugmann has decided to reconsider its visual identity by adopting a new logo, designed by PureLab.
The objective is to stand out from the rest via a true symbolic content expressing what kind of hospital is CHU Brugmann.

The following characteristics are highlighted in the graphic expression (colors, typography, symbol) of the new logo :

Seriousness and reliability, scientific but still human perspective
Welcoming, warm and reassuring message
Notions of interdisciplinarity, interdependence and multiculturalism
Modern and airy aspect, without using too many effects quickly outdated
Innovativeness

Moreover, the new logo was designed to express dynamism, movement...
So an animated version exists (see opposite).